Tag: Salesforce

Why is it that organizations struggle to understand where leads are coming from? What sources drive the most revenue for your business? Why is this field such a nightmare for marketing operations? One of the most painstaking tasks for a marketing team, particularly one on Salesforce and/or a marketing automation platform, is to define a static set of lead sources that represent all of the many customer engagement channels.

Most modern marketers focus considerable attention on things like content strategy, SEO, and other inbound tactics. They create and design content, write blogs to engage their personas, and hope everyday yields a few good leads from a web form or chat plugin.