Tag: Lead Hand-off

Most modern marketers focus considerable attention on things like content strategy, SEO, and other inbound tactics. They create and design content, write blogs to engage their personas, and hope everyday yields a few good leads from a web form or chat plugin.

Smart businesses today depend on the delivery of a cohesive customer experience that seamlessly blends Marketing and Sales organizations to close a deal and grow a relationship. The two teams are so tightly intertwined and dependent on one another that logically, one would think the partnership would be absolute bliss. But so often that is not the case.