Perspectives

THE EVER-CHANGING ROLE OF THE ART DIRECTOR

THE EVER-CHANGING ROLE OF THE ART DIRECTOR

Since starting my business over 25 years ago, I’ve worn a lot of proverbial hats, ranging from those of designer, to businessman, to part-time psychiatrist, often overlapping the three. Of course, the latter of the three is never disclosed in a job description, but the role is required nonetheless, free of charge. I’m sure that any of you who are reading this knows precisely what I’m talking about.…
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5 Tactics for Lead Nurturing Success

5 Tactics for Lead Nurturing Success

Too many companies invest in marketing automation solutions and continue to execute the same batch-n-blast email marketing campaigns. It is incredibly difficult to take the first step to lead nurturing, it can be daunting, but a change needs to be implemented in order to realize the full capabilities of their technology.…
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Speaking the Same Language

Speaking the Same Language

As we know, marketers and salespeople have distinct personalities, as do designers and creative directors.Unfortunately, too often, they don’t seem to want to cooperate. As long as we’re sharing objectives (doing what’s best for our clients, remember?), we might as well bite the proverbial bullet and get to know each other. …
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How to Avoid Campaign Blunders

How to Avoid Campaign Blunders

The evolution of marketing technology has evolved by leaps and bounds, providing marketers unique tools to reach their audience in a single, automated swoop. Marketing technology nowadays empowers marketers to communicate with their global network of potential and existing customers. The dynamic puissance of a simple automated campaign is boundless, organizationally impactful, yet also extremely dangerous when in the wrong, albeit untrained, hands.…
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