Perspectives

Debunking The Riddle Of The Lead Source

Debunking The Riddle Of The Lead Source

Why is it that organizations struggle to understand where leads are coming from? What sources drive the most revenue for your business? Why is this field such a nightmare for marketing operations? One of the most painstaking tasks for a marketing team, particularly one on Salesforce and/or a marketing automation platform, is to define a static set of lead sources that represent all of the many customer engagement channels.…
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NINTENDO’S MOBILE STRATEGY LOSES A LIFE

NINTENDO’S MOBILE STRATEGY LOSES A LIFE

If you grew up in the 80s like me, thinking back on your childhood is like a walk through Nintendo’s Hame of Fame. From beloved plumbers to skyscraper-climbing gorillas, Nintendo has been synonymous with video games since the industry went mainstream in the early/mid 80s. For decades, Nintendo was the pink elephant in the video-gaming room. …
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4 Great Ways To Optimize Marketing and Sales Alignment

4 Great Ways To Optimize Marketing and Sales Alignment

Smart businesses today depend on the delivery of a cohesive customer experience that seamlessly blends Marketing and Sales organizations to close a deal and grow a relationship. The two teams are so tightly intertwined and dependent on one another that logically, one would think the partnership would be absolute bliss. But so often that is not the case.…
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