If you grew up in the 80s like me, thinking back on your childhood is like a walk through Nintendo’s Hame of Fame. From beloved plumbers to skyscraper-climbing gorillas, Nintendo has been synonymous with video games since the industry went mainstream in the early/mid 80s. For decades, Nintendo was the pink elephant in the video-gaming room.

The evolution of marketing technology has evolved by leaps and bounds, providing marketers unique tools to reach their audience in a single, automated swoop. Marketing technology nowadays empowers marketers to communicate with their global network of potential and existing customers. The dynamic puissance of a simple automated campaign is boundless, organizationally impactful, yet also extremely dangerous when in the wrong, albeit untrained, hands.